Everything the tracker sees, and how it reaches you.
One 16 KB script, no configuration, and every signal below works the moment it is installed. Nothing here requires tagging, instrumenting, or a developer.
Visits you can read
Replay tools give you video to sit through. Spooly writes each visit out as a story you can scan in seconds, search, and compare across thousands of sessions.
Session stories
Landed from a Google ad, read three quarters of the page, fought the phone field, copied your number. Every visit, in order, in plain language.
Similar visits
Each visit is compared with others that landed the same way, so you see whether eight minutes on the pricing page is dedication or normal.
What changed
This week against last, written as sentences. Source shifts, new dead ends, friction spikes. Only what the data supports, never an invented trend.
Where people get stuck, and why
A bounce rate says someone left. Friction signals say what happened first.
Dead and rage clicks
Clicks that changed nothing, and the frustrated bursts that follow them, tied to the exact element.
Mis-clicks from layout shift
When the page moves as someone clicks, they hit the wrong thing through no fault of their own. Spooly catches the shift and the click together.
Form field struggle
Which field people return to again and again, how long they hold it, and where they give up. Names only, never what was typed.
Searches that found nothing
Every empty site search is a page your visitors wanted and you have not written yet.
What actually gets seen
Time on page counts an abandoned tab. Spooly counts attention.
Fold maps
How far down each page attention really travels. A cliff after the first quarter means everything below it may as well not exist.
Active time
The engagement clock pauses the moment the tab stops being visible, so a lunch break never inflates a page's numbers.
Speed joined to behaviour
Core Web Vitals stored on every visit, so the question becomes whether slow visits behave worse, not what your average LCP is.
The signals most tools never see
Some of the strongest buying signals happen outside the funnel.
Copied contact details
Someone copying your phone number is converting, offline, invisibly. Spooly notices the copy and classifies it in the browser; the text itself is never sent.
Printing and zooming
A printed page is high intent. Pinch-zooming is a design defect. Both are one line in the story.
Left and came back
Tab switches of three seconds or more, with a count of returns. People who are done leave once.